In 2009, Andy Reedman had already spent 15 years in fulfilment. He'd built and sold a traditional fulfilment company, but along the way he recognised a major gap in the industry.

Online sellers with lower order volumes struggled to find a fulfilment partner. Most providers enforced minimum order requirements because their systems were designed for a handful of high-volume clients.

Andy's answer was to create an entirely new platform from the ground up — one capable of processing orders for many clients simultaneously, regardless of volume. No minimums. No setup fees. No contracts.